Arthurian has a disciplined focus on early stage investments in sport and entertainment. We are particularly enthusiastic about working with new and exciting ideas in this space. We have a high tolerance and openness to risk, and often welcome an investment edge that goes against the market.
People, and connections, matter. We prefer to work in a collaborative style, leveraging a network of partners and investments for mutual gain.
Values
Curiosity
We don’t shut down good ideas. As an investment team, we are open and interested in a variety of different perspectives and practices. We stay curious about what’s out there and what’s possible—that’s how we meet the best people, hear the best ideas and generate the most value.
Courage
Some of the best ideas are risky and unproven. But we are comfortable with risk—and when we see a great idea, we don’t hold back. Success takes conviction and commitment, and we have both in spades.
Collaboration
Our investment ethos is founded in collaboration. By leveraging our network, we can share expertise and combine skills to drive innovation and accelerate problem-solving.
Case studies
Atheni
Platform to help businesses work with AI
Atheni is an AI-powered platform designed to help professionals adopt and integrate AI tools into their daily workflows. It focuses on helping you navigate the emerging AI universe, learning how you think, work, and decide so it can guide you calmly and confidently through the noise—towards what actually moves the needle.
Mighty Slice
Food for athletes
Mighty Slice is a UK ‘better‑for‑you’ dessert company, offering ready-to-eat cheesecake slices that are high in protein, low in sugar, and genuinely indulgent. Built for people who live in the gym but still want delicious desserts.
Brood Mare
Equestrian
Arthurian invests into a data‑led thoroughbred breeding operation, using quantitative broodmare selection. It combines pedigree, performance and market analytics to buy mares with a higher probability of producing on the track and in the sales ring.
Creds
Music licensing
Creds is a UK-based music technology platform designed to simplify and accelerate music licensing. It acts as a workflow layer, connecting artists, labels, publishers, and brands; so they can approve, license, and track music efficiently at scale.
Traits Insights
Sports data
Traits Insights is an Australian sports analytics and player profiling platform that converts complex performance data into intuitive ‘traits’. It helps coaches, scouts and sporting directors identify, evaluate, and develop talent in line with their philosophy.
London Broncos
Rugby league club
The London Broncos are a professional rugby league club competing in the Championship, but aggressively pursuing a return to the Super League. Their strategy combines fresh ownership, renewed community pathways in the South, and a modern commercial and branding reset.
Gilbert Enoka
Become Unstoppable
Arthurian collaborates on projects beyond sport and technology, including co‑producing Gilbert Enoka’s book Become Unstoppable and developing a documentary on the legendary All Blacks leadership and mental skills coach.
Beacher Vitality
Celebrity wellness and longevity
Beacher Vitality is a longevity and biohacking platform built from entertainment entrepreneur Jeff Beacher’s own 240-pound transformation, not a wellness brand borrowing a founder story. It packages the protocols, therapies and access he used to rebuild himself into an exclusive ecosystem for high performers who want the same results.
The last 25
2023
Arthurian Capital
2015
Consulting and private
investments2014
Playerworks Sports
Agency (Exit 2025)2011
Built and sold software
for bookmaking2005
Sports bookmaker and
due diligence consultant2005
Interactive bookmaker2002
Odds compiler
and trader2002
Private equity trader
Contact
david@arthuriancapital.com
Arthurian Capital
71 Queen Victoria Street
London
EC4V 4BE
© Arthurian Capital. 2026.